Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post!
Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.
According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Contrary to what you are being told for traditional blog posts, the ones being picked up by LinkedIn Pulse (LinkedIn’s app to shed some lights on the best contributions) are pretty wordy with almost no visual. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.
1. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.
2. Recruiters will notice you as well. Now, that may not seem like a big deal if you already have a job, but, recruiters are looking for more than potential employees. Let’s say, for instance, you are a career coach or a leadership development consultant. You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for. There’s not a lot of folks blogging yet on LinkedIn, yet. It’s still a fairly open marketplace for your expertise. Publishing on LinkedIn will give you a real edge, and you should start now while there isn’t much competition.
3. LinkedIn is not just about your expertise (although we’d like to think that sometimes), but it’s about others as well. Here is a golden opportunity for you to get new business contacts, build meaningful relationships and so on. If you’re writing on a regular basis and your writing is of value, even 3rd degree connections may possibly invite you to connect. The possibilities can be endless with just one simple blog post.
4. Just think of all of those comments! Just think of all of those conversations you can start and get involved in. Besides, that is what “social media” is all about. We forget that sometimes. It’s about the conversation, it’s about being social.
If you’re not using this free tool to get noticed on LinkedIn, you’re really missing a fantastic opportunity. Have questions on how you can get started, Contact Serenity VA for a free 15 minute consultation.
Christine Buffaloe – Social Media Expert and Online Business Manager. Christine received her training on-the-job when working as an Executive Assistant for 5 years. Tiring of the commute every day, she took that knowledge and experience and dedicated it to Serenity Virtual Assistant Services. Christine has been a featured guest on webinars and in Entreprenuer.com. If you need help or assist please email us at firstname.lastname@example.org or for more of her tips please visit Serenity Virtual Assistant Services