How to Write Hypnotic Copy for Your Web Site
You’re getting visitors to your site! How exciting! Your SEO and keywords must be working. So, what do you do now to keep them there long enough to get a conversion? You hypnotize them!
Expert copywriters in the advertising business spend long, tedious hours perfecting the rhythm and movement of words in advertising. Hypnotizing the prospective customer is the goal. Attracting customers using hypnotic language permeates throughout our world’s commerce history. In the last 10 years having this “must have” skill is like being the Dalai Lama and everybody wants what you know! When adding keywords to your content, wrap them with exciting descriptive adjectives and drive your copy with action verbs. Keep the following tips in mind. You may very well come off looking like a pro.
1. Writing in the active voice is the first lesson you learn. Pay attention to two types of words: Verbs and Adjectives. When writing your copy, always use active verbs.
What are active verbs? They are words with power. Here is an example of a passive verb: “To achieve” things you want in life you must believe in yourself.” “To achieve” is passive and definitely has no power implication.
Instead say it this way: “Achieving” things you want in life requires you to believe in yourself. If hypnotizing your client is your wish, then it is important to use words that mildly imply command just like a hypnotist would do. It helps keep the rhythmic, hypnotic pace moving in your copy. Writing this way moves the web visitor to a conversion.
Be creative and artistic when adding adjectives to your web copy. Remember the “Dark & Gloomy Night” phrase? Don’t use boring descriptive words.
For example, describing a lighted candle as a “burning” candle is really showing laziness in your writing. A “flickering” candle instead draws a better picture in the mind of your reader. Another example: “See the flag blowing in the wind.” How about: “See the flag waltzing in the wind.”
2. Copy writing is an art. Research your words thoroughly. Keep a notebook full of lists that are power verbs and creative adjectives. You can pull from these lists as you need them when you are writing. There are also many books on the market today that help you identify these keywords for your web copy writing.
3. Rhythm in your writing ties it all together. Visit any website and read the content. Don’t try to analyze it, just read it and let it talk to you. Pay attention to the cadence of the words and sentence structure. If the copy leads you to an end result, then most likely action verbs and creative adjectives are present.
4. Become a word smith. Expand your vocabulary. Words fascinated me all my life. I turned into an avid story teller as a result. I could spin the best tales and draw everyone into the story. I learned at an early age how descriptive adjectives and action oriented words could hypnotize a person.
I loved it when our copy of Readers Digest came in the mail. I would grab it and jump right to the section of word definitions and try to guess the meanings. I got most of them wrong. Before long I expanded my list of known words, getting more and more correct as I guessed their meanings.
Successfully written web content has a pattern to it. As you hone your skill at writing web content, it will become obvious to you that everyone is writing the same stuff, they are just using different verbs and adjectives. Being a wordsmith becomes very important then. Be unique. Out-spin your competition. Have those snazzy adjectives dancing with your keywords making happy rhythms to the timing of the beat.
5. Last but not least, get rid of the “garbage up front!” Check the third sentence in number four above. This is an active verb sentence. If I wrote it like this: “I have been fascinated by words all my life.” The rhythm is missing. It reads boringly and your mind waits to find out “WHAT”! Put the “WHAT” up front in your sentence. Your reader may never get to your point if you don’t.
Connie Spruill – Content Management & Making the Customer Connection Expert, has over 30 years’ experience directing businesses in powerful ways of connecting with their customers. The last 10 years has been focused on transferring that concept to internet-based businesses. Writing content for your websites becomes easy as Connie reveals keywords that sell, words that hypnotize and connect with your prospective customers. If you need help or assist please email us at firstname.lastname@example.org or visit http://website-clarity.com