This is the single most important element of any search engine publicizing campaign. When potential customers or “prospects” use a search engine like Google to look for your products and services, they will use a “key word phrase” to find you. For example, a prospect seeking landscaping services in Los Angeles might enter “landscaping” in the search query box. The prospect will quickly be overwhelmed with sites related to landscaping from around the world.
The prospect will then most likely narrow his search and enter the search phrase of “landscaping services”.
Although he narrowed his search from just landscaping to landscaping services, he is still overwhelmed with landscaping services in New York and Montana and even Africa. The prospect is seeking landscaping services in his city of Los Angeles.
If the prospect has half a brain, he will now narrow his focus even more and enter the key word phrase “landscaping services Los Angeles” or “Los Angeles Landscaping Services”. At this point, one of the companies listed in the top 20 search results is likely to get an inquiry from this prospect.
By selecting the right key words, and with a lot of hard work, you’ll see your site’s traffic begin to soar in the coming months.
There are several good techniques you can apply to determine what people might be searching for:
- Put yourself in their shoes and brainstorm.
- See what keywords your competitors are targeting to spur new ideas.
- Organize and focus your keywords into short phrases, etc.
However, the best way is to stop guessing and actually SEE what people are searching for. To do this, just move your mouse over the following blue text reading
This tool allows you to see how many times a key word phrase was used with Google.
An additional tool is “WordTracker” Key Word Suggestion Tool. This is a free service provided by WordTracker to compel you to buy their professional package. You don’t need to buy the professional package just click on the link to “Free Trial” and you’ll get all the help you need with key word phrase selection. It allows you to see which key words have been entered in to search engines recently.
Please go there now, find the free trial and begin entering possible key words. Examine the results and get new ideas. Now read our strategy below.
Note: Neither Wordtraker or Google’s keyword tool are the final and ultimate authority on key word phrase selection, it’s simply an idea or brainstorming tool. Don’t overestimate the value of the keywords these sites recommend.
How do you do your keyword research and what tools do you use? Please leave a comment below – we’d love to hear from you!
Jason Saeler – WordPress, SEO & Marketing Specialist. Genesis Studio Press Expert (Installer, Setup and Customization), Advanced CSS and HTML Coder. An old timer to the web, this self-taught Propeller-Head extraordinaire has been optimizing, developing and maintaining websites since 1996. If you need help or assist please email us at firstname.lastname@example.org or for more of his tips visit: http://www.saeler.com/blog