Some of you might be wondering what the heck is a QR Code, while many of you might already know what a QR Code is.
For those of you that don’t here is a quick explanation:
“A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data. Created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.”
Here is a “plain” QR Code to the Social Media Examiner home page. (A site I highly recommend!)
But look at mine! I created a “vanity” QR Code!
Now you are probably asking what does one need a QR Code for and where would you put the QR Code? Good questions and here are a few answers as the possibilities are endless:
It’s mobile marketing at it’s best!
You can add your QR Code to your invoices, business cards, ebooks, books, clothing and more! (Just for fun you could make a temporary tattoo of your QR Code!)
Anything you can print on or add an image to you can add your QR Code to.
People can instantly scan them and be taken directly to your website, an email address, a phone number, or any data you want it to contain – how cool is that?
If you would like us to create you a vanity QR Code please email us and we’ll create one for you for the low price of $79 and get it to you as fast as we can!
Start growing your business today using your QR Code.
I wanted to share a few of Rich’s ideas with you (thanks Rich for sharing!) And I quote:
“QR Codes on business cards. OK, not the most creative idea ever. In fact, this is probably the de facto way many businesses use QR codes. Rather than overload a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIn, YouTube, Flickr, Plaxo, Yelp, FourSqure, Digg, Delicious, StumbleUpon, Whrrl, and MySpace profiles. Little muss, little fuss.
Labeling. Somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery…all before the check comes.
Storefront displays. Few retail businesses are open 24/7. Don’t (fully) disappoint potential customers after you’ve left for the day. Create a Shop Online Now! QR code and put it in your storefront window. One quick scan and you’ve turned a potential lost sale into an online customer who’s going to share a lot more of their contact information with you.
Promotions, discounts and giveaways. If you want to encourage patronage from the iPhone and Android set, you could create discounts that are specific to the QR codes. You could run these codes in advertisements or post them throughout your store. You could even turn them into a “retweet” so that your shoppers share their discount with their followers.
Laptop stickers. Slap a QR sticker of your vCard or website to your laptop, making it easier for other geeks to connect with you when you’re at SXSW or the local coffee shop.
T-shirts. Put your QR code on your t-shirt (or parka, in Maine) for some shameless self-promotion. Or, make a bigger impression by printing up 100 t-shirts and put them on 100 interns and have them attend a public event like a ballgame, street fair or campaign stop. For more engagement from the crowd, put different messages on the shirts, so people take more scans of more of your codes.”