When I do my spring cleaning, I work diligently thinning out all the clutter I accumulated throughout the winter months. Underneath all the clutter I find clarity of mind and lightness of attitude. When I’m dusting all the spaces I ignored during the winter, I find myself dusting off my brain cells and creativity returning. I vow never to let anything get by me again that would create the clutter I just purged.
When writing for the web, you have to be like “Mean Joe Green” a former all-pro American football defensive tackle who, in the early 1970’s, played in the NFL for the Pittsburg Steelers. He got his nickname because no quarterback or other opposing team member rarely got by him in the game.
That’s how you have to be with your web site. You have to be a defensive tackler and let no one get by you until you have converted them to an email client or a tangible sell. Don’t let the clutter pile up. If you do, you will get ignored by those who attempt navigation of your web site! Writing as if you are a lean green machine, like Mean Joe Green. Write with purpose and for your targeted audience.
Here are some points I want to make:
- I know many of you will be “do-it-yourselfers.” It’s hard starting a business without bunches of money to set things up and the more you do yourself, the less you have to payout. I have been there. Just remember, however, you need feedback and you need to know your customer inside and out. Test your copy on select clients and take their feedback seriously.
- Every copy writer starts from a different point and is bound by different experiences. You might find yourself paralyzed by the thought that you are competing with everybody who writes copy and presumably doing it better. This is definitely not the case.
- Remember, hypnotic writing is about communicating in a way that elicits an emotional response. You do this all the time in day-to-day life when you get excited about something and want your friends and family to experience the same. Start there and describe in your own words what turned you on to your product or service.
Your subconscious mind does more writing than you can imagine. If you are serious about being a success in your business then you are probably out there looking for resolutions to your prospective customers’ problems.
Pay attention to the words your target audience chooses to use. Which words evoke enthusiasm or fires them up when spoken by them? Think about words, absorb them, and sleep on them. Listen to your subconscious as it speaks to you in your dreams. Steal these words and the solutions you dreamed about. Translate them into your hypnotic copy.
Connie Spruill – Content Management & Making the Customer Connection Expert, has over 30 years’ experience directing businesses in powerful ways of connecting with their customers. The last 10 years has been focused on transferring that concept to internet-based businesses. Writing content for your websites becomes easy as Connie reveals keywords that sell, words that hypnotize and connect with your prospective customers. If you need help or assist please email us at firstname.lastname@example.org or visit http://website-clarity.com