If you were preparing a speech and came to me for advice on where to start, I would ask you four questions?
- Who is your audience?
- Do you want to entertain, inform, teach or solve a problem?
- What do you want your audience to take away from your content?
- What do you want to take away from the interaction with your audience?
When writing copy for your site or your blog post, I would ask you the same four questions.
1. Who is your audience?
The more you know about the audience for whom you are writing, the better idea you have for talking their language. Convincing them to buy your product or service becomes much easier. For example: Let’s say you are selling a book about increasing a person’s metabolism. You wouldn’t be targeting an audience of runners now would you? Probably, you would have more success in targeting individuals whose jobs revolve around computer work and have no time to work out.
2. Do you want to entertain, inform or educate?
If you want to entertain, then very inter-active web content inter-laced with keywords that trigger the reader to play along and have some fun works wonders by keeping them on your site.
If you goal is to inform, then your web copy perhaps, should contain research and reference to links that will take them to other articles you have written about this subject in earlier blog posts.
Educating your readers requires you to take them from point “A” to point “B”. Provide them with a mini quiz or something that would offer an interaction for choosing, for example: one product/service over another.
Give your post or web copy title a theme by identifying a problem that your target audience is having. You then show by video, picture or words, how it can be solved by your product or service.
Many of us who write content use a format of identifying the pain, problem or predicament. In other words, you diagnose the problem that your audience didn’t realize they had and help your readers recognize it. Your next step is to let your audience know that you understand their problem and that you-your product or your service is the solution.
3. What do you want your audience to take away from your content?
What action do you want your target audience to do when they read your copy? Do you want them to sign up for your informative newsletter/blog or e-book? Do you want them to buy a product? If you have your strategy down before you write, the hard part is done. Now spin the sale.
4. What do you want to take away from the interaction with your audience?
Part of your strategy is to know what you want to take away from your message you target audience. Just like in keeping track in your check book, writing down what you deposit and spend, you must also guide your goals for ROI, (return on investment). For example, you’ve been writing copy for a year now. Steer your readers to landing pages with dynamic sales copy that entices them to buy your product or service. Set a goal as to how many you estimate will buy based on past experience.
Please share with us how you write your copy..what do you do to assist you in your writing?
We would love to hear from by you leaving a comment below and if you enjoyed this post please share and don’t forget to sign up for our blog posts to be delivered to your inbox!
Connie Spruill – Content Management & Making the Customer Connection Expert, has over 30 years’ experience directing businesses in powerful ways of connecting with their customers. The last 10 years has been focused on transferring that concept to internet-based businesses. Writing content for your websites becomes easy as Connie reveals keywords that sell, words that hypnotize and connect with your prospective customers. If you need help or assist please email us at email@example.com or visit http://website-clarity.com